Construct · 1 fields · 1 citations

franchising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
franchising1 CONSTRUCTFranchisingCOMBS · STRATEGIC MANAGEMENT

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Strategic management

an organizational form in which a franchisor licenses its brand and business model to independently owned franchisee outlets.

In strategic management, franchising refers to an organizational form in which a franchisor licenses its brand and business model to independently owned franchisee outlets. This meaning comes from Combs (2004) in Journal of Management.[1]

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agency theory of franchising1 fields · 1 citationsanchor · a standalone constructbusiness model1 fields · 1 citationsanchor · a standalone constructbusiness1 fields · 1 citationsanchor · a standalone construct

References

  1. Combs, J. G., Michael, S. C., & Castrogiovanni, G. J. (2004). Franchising: A Review and Avenues to Greater Theoretical Diversity. Journal of Management, 30(6), 907-931. https://doi.org/10.1016/j.jm.2004.06.006

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