Construct · 1 fields · 1 citations

free-to-fee transition: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
free-to-feetransition1 CONSTRUCTFree-to-fee transitionPAUWELS · DIGITAL MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Digital marketing

an online firm's switch from free to paid content or service, and the marketing actions that help it keep subscribers through the change.

In digital marketing, free-to-fee transition refers to an online firm's switch from free to paid content or service, and the marketing actions that help it keep subscribers through the change. This meaning comes from Pauwels (2008) in Journal of Marketing.[1]

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Nearby constructs

service1 fields · 1 citationsanchor · a standalone constructswitch2 fields · 4 citationsjingle · one word, two constructstransition3 fields · 3 citationsjingle · one word, three constructs

References

  1. Pauwels, K., & Weiss, A. (2008). Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully. Journal of Marketing, 72(3), 14-31. https://doi.org/10.1509/jmkg.72.3.014

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