Construct · 1 fields · 1 citations

frugal innovation: a standalone construct

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Innovation studies

developing products with sharply reduced cost and features for resource-constrained customers, often in emerging markets.

In innovation studies, frugal innovation refers to developing products with sharply reduced cost and features for resource-constrained customers, often in emerging markets. This meaning comes from Zeschky (2011) in Research-Technology Management.[1]

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Nearby constructs

cost4 fields · 4 citationsjingle · one word, four constructs innovation6 fields · 11 citationsjingle · one name, six constructs

References

Zeschky, M., Widenmayer, B., & Gassmann, O. (2011). Frugal Innovation in Emerging Markets. Research-Technology Management, 54(4), 38-45. https://doi.org/10.5437/08956308x5404007

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