Construct · 1 fields · 1 citations

functional congruity: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

the match between a product's perceived performance attributes and the consumer's ideal attributes.

In consumer research, functional congruity refers to the match between a product's perceived performance attributes and the consumer's ideal attributes. This meaning comes from Sirgy (1991) in Journal of the Academy of Marketing Science.[1]

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Nearby constructs

ideal2 fields · 2 citationsjingle · one word, two constructs performance6 fields · 8 citationsjingle · one word, five performances product3 fields · 3 citationsjingle · one word, three constructs

References

Sirgy, M. J., Johar, J. S., Samli, A. C., & Claiborne, C. B. (1991). Self-congruity versus functional congruity: Predictors of consumer behavior. Journal of the Academy of Marketing Science, 19(4), 363-375. https://doi.org/10.1007/bf02726512

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