Construct · 1 fields · 1 citations

functional food acceptance: a standalone construct

One name. One construct. A landmark on the map.

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Food marketing

consumers' willingness to accept foods marketed with added health benefits, shaped by beliefs about health effects more than by demographics.

In food marketing, functional food acceptance refers to consumers' willingness to accept foods marketed with added health benefits, shaped by beliefs about health effects more than by demographics. This meaning comes from Verbeke (2005) in Food Quality and Preference.[1]

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Nearby constructs

acceptance6 fields · 14 citationsjingle · one name, six constructs preference4 fields · 7 citationsjingle · one word, four constructs quality6 fields · 13 citationsjingle · one name, six constructs

References

Verbeke, W. (2005). Consumer acceptance of functional foods: socio-demographic, cognitive and attitudinal determinants. Food Quality and Preference, 16(1), 45-57. https://doi.org/10.1016/j.foodqual.2004.01.001

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