Construct · 1 fields · 1 citations

Gabor-Granger buy-response curve: a standalone construct

One name. One construct. A landmark on the map.

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Pricing

a survey method that asks whether consumers would buy at a series of prices, tracing the share willing to buy and revealing both upper and lower price limits.

In pricing, Gabor-Granger buy-response curve refers to a survey method that asks whether consumers would buy at a series of prices, tracing the share willing to buy and revealing both upper and lower price limits. This meaning comes from Gabor (1966) in Economica.[1]

Unit
Recovery means
Measured by

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Nearby constructs

series3 fields · 3 citationsjingle · one word, three constructs share2 fields · 2 citationsjingle · one word, two constructs

References

Gabor, A., & Granger, C. W. J. (1966). Price as an Indicator of Quality: Report on an Enquiry. Economica, 33(129), 43. https://doi.org/10.2307/2552272

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