Gain-framed and loss-framed messages: a standalone construct

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Health communication

presenting a health behavior in terms of benefits gained by acting or costs incurred by not acting, with effects depending on whether the behavior detects or prevents illness.

In health communication, gain-framed and loss-framed messages refers to presenting a health behavior in terms of benefits gained by acting or costs incurred by not acting, with effects depending on whether the behavior detects or prevents illness. This meaning comes from Rothman (1997) in Psychological Bulletin.[1]

Unit
Recovery means
Measured by

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References

Rothman, A. J., & Salovey, P. (1997). Shaping perceptions to motivate healthy behavior: The role of message framing. Psychological Bulletin, 121(1), 3-19. https://doi.org/10.1037/0033-2909.121.1.3

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