Construct · 1 fields · 1 citations

gender role portrayal in advertising: a standalone construct

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Advertising

stereotyped depiction of women and men in ads, such as women shown in domestic or dependent roles, tracked across decades and countries.

In advertising, gender role portrayal in advertising refers to stereotyped depiction of women and men in ads, such as women shown in domestic or dependent roles, tracked across decades and countries. This meaning comes from Eisend (2009) in Journal of the Academy of Marketing Science.[1]

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Nearby constructs

gender3 fields · 7 citationsjingle · one word, three constructs role4 fields · 5 citationsjingle · one word, four constructs

References

Eisend, M. (2009). A meta-analysis of gender roles in advertising. Journal of the Academy of Marketing Science, 38(4), 418-440. https://doi.org/10.1007/s11747-009-0181-x

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