Construct · 1 fields · 1 citations

general theory of marketing ethics: a standalone construct

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Business ethics

a model in which perceived alternatives and consequences are judged by deontological and teleological evaluations that form ethical judgments.

In business ethics, general theory of marketing ethics refers to a model in which perceived alternatives and consequences are judged by deontological and teleological evaluations that form ethical judgments. This meaning comes from Hunt (1986) in Journal of Macromarketing.[1]

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business1 fields · 1 citationsanchor · a standalone construct form4 fields · 7 citationsjingle · one word, four constructs model3 fields · 3 citationsjingle · one word, three constructs

References

Hunt, S. D., & Vitell, S. (1986). A General Theory of Marketing Ethics. Journal of Macromarketing, 6(1), 5-16. https://doi.org/10.1177/027614678600600103

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