Construct · 1 fields · 1 citations

gift giving: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

the giving of gifts as a social and symbolic exchange, studied through anthropology.

In consumer research, gift giving refers to the giving of gifts as a social and symbolic exchange, studied through anthropology. This meaning comes from Sherry (1983) in Journal of Consumer Research.[1]

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Nearby constructs

exchange4 fields · 7 citationsjingle · one word, four constructs sharing in and sharing out1 fields · 1 citationsanchor · a standalone construct

References

Sherry, Jr., J. F. (1983). Gift Giving in Anthropological Perspective. Journal of Consumer Research, 10(2), 157. https://doi.org/10.1086/208956

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