Construct · 1 fields · 1 citations

governance value analysis: a standalone construct

One name. One construct. A landmark on the map.

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governancevalue analysis1 CONSTRUCTGovernance valueGHOSH · INDUSTRIAL MARKETING

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Industrial marketing

a framework holding that firms choose governance for an exchange by weighing the value a strategy can create together with the transaction costs of protecting it.

In industrial marketing, governance value analysis refers to a framework holding that firms choose governance for an exchange by weighing the value a strategy can create together with the transaction costs of protecting it. This meaning comes from Ghosh (1999) in Journal of Marketing.[1]

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Nearby constructs

exchange4 fields · 7 citationsjingle · one word, four constructsgovernance4 fields · 5 citationsjingle · one word, four constructsholding2 fields · 2 citationsjingle · one word, two constructs

References

  1. Ghosh, M., & John, G. (1999). Governance Value Analysis and Marketing Strategy. Journal of Marketing, 63(4_suppl1), 131-145. https://doi.org/10.1177/00222429990634s113

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