Construct · 1 fields · 1 citations

gratifications sought and obtained: a standalone construct

One name. One construct. A landmark on the map.

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gratificationssought and obtained1 CONSTRUCTGratifications soughtPALMGREEN · MASS COMMUNICATION

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Mass communication

the distinction between the needs people expect media to satisfy and the satisfactions they actually get from it.

In mass communication, gratifications sought and obtained refers to the distinction between the needs people expect media to satisfy and the satisfactions they actually get from it. This meaning comes from Palmgreen (1980) in Communication Research.[1]

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Nearby constructs

uses and gratifications4 fields · 6 citationsjingle · one word, several gratificationsmass3 fields · 9 citationsjingle · one word, three constructs

References

  1. Palmgreen, P., Wenner, L. A., & Rayburn, J. D. (1980). Relations Between Gratifications Sought and Obtained: A Study of Television News. Communication Research, 7(2), 161-192. https://doi.org/10.1177/009365028000700202

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