Construct · 1 fields · 1 citations

haptic imagery: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

imagining touching a product, which can stand in for actual touch and raise perceived ownership when physical contact is not possible.

In consumer research, haptic imagery refers to imagining touching a product, which can stand in for actual touch and raise perceived ownership when physical contact is not possible. This meaning comes from Peck (2012) in Journal of Consumer Psychology.[1]

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Nearby constructs

contact2 fields · 3 citationsjingle · one word, two constructs product3 fields · 3 citationsjingle · one word, three constructs ownership4 fields · 5 citationsjingle · one word, four constructs

References

Peck, J., Barger, V. A., & Webb, A. (2012). In search of a surrogate for touch: The effect of haptic imagery on perceived ownership. Journal of Consumer Psychology, 23(2), 189-196. https://doi.org/10.1016/j.jcps.2012.09.001

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