Construct · 1 fields · 1 citations

haptic transfer to taste: a standalone construct

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Consumer research

the transfer of touch cues from a drink container, such as firmness, to judgments of the taste of its contents.

In consumer research, haptic transfer to taste refers to the transfer of touch cues from a drink container, such as firmness, to judgments of the taste of its contents. This meaning comes from Krishna (2008) in Journal of Consumer Research.[1]

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Nearby constructs

container3 fields · 5 citationsjingle · one word, three constructs taste4 fields · 6 citationsjingle · one word, four constructs touch1 fields · 2 citationsanchor · a standalone construct

References

Krishna, A., & Morrin, M. (2008). Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues. Journal of Consumer Research, 34(6), 807-818. https://doi.org/10.1086/523286

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