Construct · 1 fields · 1 citations

hard sell versus soft sell appeals: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Advertising

a measured distinction between direct, explicit, information-based hard-sell appeals and indirect, image and emotion based soft-sell appeals.

In advertising, hard sell versus soft sell appeals refers to a measured distinction between direct, explicit, information-based hard-sell appeals and indirect, image and emotion based soft-sell appeals. This meaning comes from Okazaki (2010) in Journal of Advertising.[1]

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Nearby constructs

emotion4 names · 4 citationsjangle · one word, rival theories of what it is explicit1 fields · 1 citationsanchor · a standalone construct image4 fields · 5 citationsjingle · one word, four constructs

References

Okazaki, S., Mueller, B., & Taylor, C. R. (2010). Measuring Soft-Sell Versus Hard-Sell Advertising Appeals. Journal of Advertising, 39(2), 5-20. https://doi.org/10.2753/joa0091-3367390201

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