Construct · 1 fields · 1 citations

hedonic and utilitarian shopping value: a standalone construct

One name. One construct. A landmark on the map.

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hedonic and utilitarianshopping value1 CONSTRUCTHedonic and utilitarianBABIN · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

the value of shopping as task completion (utilitarian) and as fun and enjoyment (hedonic).

In consumer research, hedonic and utilitarian shopping value refers to the value of shopping as task completion (utilitarian) and as fun and enjoyment (hedonic). This meaning comes from Babin (1994) in Journal of Consumer Research.[1]

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Nearby constructs

value6 fields · 12 citationsjingle · one name, six constructs

References

  1. Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research, 20(4), 644. https://doi.org/10.1086/209376

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