Construct · 1 fields · 1 citations

hedonic justification: a standalone construct

One name. One construct. A landmark on the map.

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A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

consumers' need for reasons to choose pleasure-oriented over practical goods, so hedonic options win more often when the choice is easy to justify.

In consumer research, hedonic justification refers to consumers' need for reasons to choose pleasure-oriented over practical goods, so hedonic options win more often when the choice is easy to justify. This meaning comes from Okada (2005) in Journal of Marketing Research.[1]

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Nearby constructs

justification2 fields · 4 citationsjingle · one word, two constructs need3 fields · 4 citationsjingle · one word, three constructs

References

Okada, E. M. (2005). Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods. Journal of Marketing Research, 42(1), 43-53. https://doi.org/10.1509/jmkr.42.1.43.56889

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