Construct · 1 fields · 1 citations

heuristic-systematic model: a standalone construct

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heuristic-systematicmodel1 CONSTRUCTHeuristic-systematicCHAIKEN · SOCIAL PSYCHOLOGY

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Social psychology

persuasion through either effortful scrutiny of arguments or simple cues such as source likability.

In social psychology, heuristic-systematic model refers to persuasion through either effortful scrutiny of arguments or simple cues such as source likability. This meaning comes from Chaiken (1980) in Journal of Personality and Social Psychology.[1]

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Nearby constructs

dual process4 names · 6 citationsjangle · many two-process theories under one bannerheuristic processing model of cultivation1 fields · 1 citationsanchor · a standalone constructmodel3 fields · 3 citationsjingle · one word, three constructs

References

  1. Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology, 39(5), 752-766. https://doi.org/10.1037/0022-3514.39.5.752

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