Construct · 1 fields · 1 citations

historical nostalgia: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
historicalnostalgia1 CONSTRUCTHistorical nostalgiaSTERN · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

longing for an idealized past before one was born, contrasted with personal nostalgia for one's own remembered past, as used in ad texts.

In advertising, historical nostalgia refers to longing for an idealized past before one was born, contrasted with personal nostalgia for one's own remembered past, as used in ad texts. This meaning comes from Stern (1992) in Journal of Advertising.[1]

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Nearby constructs

nostalgia3 fields · 6 citationsjingle · one word, three constructs

References

  1. Stern, B. B. (1992). Historical and Personal Nostalgia in Advertising Text: TheFin de siècleEffect. Journal of Advertising, 21(4), 11-22. https://doi.org/10.1080/00913367.1992.10673382

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