Construct · 1 fields · 1 citations

hot and cool media: a standalone construct

One name. One construct. A landmark on the map.

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hot andcool media1 CONSTRUCTHot and cool mediaMCLUHAN · MEDIA STUDIES

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Media studies

a classification of media by how much detail they supply, where hot media fill in much and cool media demand that audiences participate to complete them.

In media studies, hot and cool media refers to a classification of media by how much detail they supply, where hot media fill in much and cool media demand that audiences participate to complete them. This meaning comes from McLuhan (1964) in Understanding Media.[1]

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Nearby constructs

demand4 fields · 4 citationsjingle · one word, four constructssupply3 fields · 3 citationsjingle · one word, three constructs

References

  1. McLuhan, M., & McLuhan, M. (1964). Understanding Media. Ark Paperbacks. ISBN 9780415253970

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