Construct · 1 fields · 1 citations

human brand: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

a well-known person who is the subject of marketing communication and to whom consumers can form strong attachments.

In branding, human brand refers to a well-known person who is the subject of marketing communication and to whom consumers can form strong attachments. This meaning comes from Thomson (2006) in Journal of Marketing.[1]

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Nearby constructs

form4 fields · 7 citationsjingle · one word, four constructs person3 fields · 6 citationsjingle · one word, three constructs subject3 fields · 4 citationsjingle · one word, three constructs

References

Thomson, M. (2006). Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities. Journal of Marketing, 70(3), 104-119. https://doi.org/10.1509/jmkg.70.3.104

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