Construct · 1 fields · 1 citations

humor in advertising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
humor inadvertising1 CONSTRUCTHumor in advertisingEISEND · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

the use of humor in ads and its effects on attention, liking, recall and persuasion.

In advertising, humor in advertising refers to the use of humor in ads and its effects on attention, liking, recall and persuasion. This meaning comes from Eisend (2008) in Journal of the Academy of Marketing Science.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructshumor1 fields · 3 citationsanchor · a standalone constructpersuasion3 fields · 5 citationsjingle · one word, three constructs

References

  1. Eisend, M. (2008). A meta-analysis of humor in advertising. Journal of the Academy of Marketing Science, 37(2), 191-203. https://doi.org/10.1007/s11747-008-0096-y

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