Construct · 1 fields · 1 citations

hyperdifferentiation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
hyperdifferentiation1 CONSTRUCTHyperdifferentiationCLEMONS · INFORMATION SYSTEMS

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Information systems

offering highly differentiated products aimed at the intense preferences of small segments, made viable when online reviews spread information about them.

In information systems, hyperdifferentiation refers to offering highly differentiated products aimed at the intense preferences of small segments, made viable when online reviews spread information about them. This meaning comes from Clemons (2006) in Journal of Management Information Systems.[1]

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Nearby constructs

electronic word of mouth4 names · 4 citationsjangle · one construct, many namesinformation4 fields · 5 citationsjingle · one word, four constructsspread5 fields · 5 citationsjingle · one word, five constructs

References

  1. Clemons, E. K., Gao, G. G., & Hitt, L. M. (2006). When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry. Journal of Management Information Systems, 23(2), 149-171. https://doi.org/10.2753/mis0742-1222230207

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