Construct · 1 fields · 1 citations

I designed it myself effect: a standalone construct

One name. One construct. A landmark on the map.

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I designed itmyself effect1 CONSTRUCTI designed it myselfFRANKE · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

consumers value products they customized themselves more, partly because of the feeling of having designed it, beyond any better fit.

In consumer research, I designed it myself effect refers to consumers value products they customized themselves more, partly because of the feeling of having designed it, beyond any better fit. This meaning comes from Franke (2010) in Management Science.[1]

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Nearby constructs

value6 fields · 12 citationsjingle · one name, six constructs

References

  1. Franke, N., Schreier, M., & Kaiser, U. (2010). The “I Designed It Myself” Effect in Mass Customization. Management Science, 56(1), 125-140. https://doi.org/10.1287/mnsc.1090.1077

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