Construct · 1 fields · 1 citations

idealized images in advertising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

highly attractive models in ads that prompt social comparison and can lower viewers' satisfaction with their own appearance.

In advertising, idealized images in advertising refers to highly attractive models in ads that prompt social comparison and can lower viewers' satisfaction with their own appearance. This meaning comes from Richins (1991) in Journal of Consumer Research.[1]

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Nearby constructs

prompt2 fields · 5 citationsjingle · one word, two constructs satisfaction5 fields · 11 citationsjingle · one name, five constructs social comparison4 names · 4 citationsjangle · measuring the self against others

References

Richins, M. L. (1991). Social Comparison and the Idealized Images of Advertising. Journal of Consumer Research, 18(1), 71. https://doi.org/10.1086/209242

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