Construct · 1 fields · 1 citations

identity-based consumer behavior: a standalone construct

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Consumer research

how consumers' social identities, and the salience and relevance of those identities, shape their product choices and responses to marketing.

In consumer research, identity-based consumer behavior refers to how consumers' social identities, and the salience and relevance of those identities, shape their product choices and responses to marketing. This meaning comes from Reed (2012) in International Journal of Research in Marketing.[1]

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Nearby constructs

product3 fields · 3 citationsjingle · one word, three constructs relevance6 fields · 13 citationsjingle · one name, six constructs salience4 fields · 7 citationsjingle · one word, four constructs

References

Reed, A., Forehand, M. R., Puntoni, S., & Warlop, L. (2012). Identity-based consumer behavior. International Journal of Research in Marketing, 29(4), 310-321. https://doi.org/10.1016/j.ijresmar.2012.08.002

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