Construct · 1 fields · 1 citations

idiosyncratic fit heuristic: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

consumers like loyalty programs more when they believe their own effort to earn rewards is lower than for other customers.

In marketing, idiosyncratic fit heuristic refers to consumers like loyalty programs more when they believe their own effort to earn rewards is lower than for other customers. This meaning comes from Kivetz (2003) in Journal of Marketing Research.[1]

Unit
Recovery means
Measured by

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Nearby constructs

effort2 fields · 2 citationsjingle · one word, two constructs heuristic4 fields · 4 citationsjingle · one word, four constructs loyalty6 fields · 10 citationsjingle · one name, six constructs

References

Kivetz, R., & Simonson, I. (2003). The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs. Journal of Marketing Research, 40(4), 454-467. https://doi.org/10.1509/jmkr.40.4.454.19383

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