Construct · 1 fields · 1 citations

IKEA effect: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

valuing products more because one put labor into making them.

In consumer research, IKEA effect refers to valuing products more because one put labor into making them. This meaning comes from Norton (2011) in Journal of Consumer Psychology.[1]

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Nearby constructs

labor4 fields · 4 citationsjingle · one word, four constructs

References

Norton, M. I., Mochon, D., & Ariely, D. (2011). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453-460. https://doi.org/10.1016/j.jcps.2011.08.002

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