Construct · 1 fields · 1 citations

illusion of delayed incentives: a standalone construct

One name. One construct. A landmark on the map.

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illusion ofdelayed incentives1 CONSTRUCTIllusion of delayedSOMAN · CONSUMER RESEARCH

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Consumer research

consumers underweight the future effort needed to claim delayed rewards like rebates, so many buy for the rebate but never redeem it.

In consumer research, illusion of delayed incentives refers to consumers underweight the future effort needed to claim delayed rewards like rebates, so many buy for the rebate but never redeem it. This meaning comes from Soman (1998) in Journal of Marketing Research.[1]

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Nearby constructs

effort2 fields · 2 citationsjingle · one word, two constructsfuture3 fields · 6 citationsjingle · one word, three constructs

References

  1. Soman, D. (1998). The Illusion of Delayed Incentives: Evaluating Future Effort–Money Transactions. Journal of Marketing Research, 35(4), 427-437. https://doi.org/10.1177/002224379803500402

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