Construct · 1 fields · 1 citations

illusion of wealth: a standalone construct

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Behavioral economics

people feeling wealthier when savings are shown as a lump sum than as an equivalent monthly income stream, a pattern that reverses for large amounts.

In behavioral economics, illusion of wealth refers to people feeling wealthier when savings are shown as a lump sum than as an equivalent monthly income stream, a pattern that reverses for large amounts. This meaning comes from Goldstein (2016) in Journal of Marketing Research.[1]

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pattern4 fields · 5 citationsjingle · one word, four constructs stream2 fields · 2 citationsjingle · one word, two constructs

References

Goldstein, D. G., Hershfield, H. E., & Benartzi, S. (2016). The Illusion of Wealth and Its Reversal. Journal of Marketing Research, 53(5), 804-813. https://doi.org/10.1509/jmr.14.0652

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