Construct · 1 fields · 1 citations

image-related utility of posting: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
image-relatedutility of posting1 CONSTRUCTImage-related utility ofTOUBIA · DIGITAL MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Digital marketing

the utility users get from the status and audience size their posts bring, compared with intrinsic enjoyment, as a motive to post content.

In digital marketing, image-related utility of posting refers to the utility users get from the status and audience size their posts bring, compared with intrinsic enjoyment, as a motive to post content. This meaning comes from Toubia (2013) in Marketing Science.[1]

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Nearby constructs

audience3 fields · 7 citationsjingle · one word, three constructssize1 fields · 1 citationsanchor · a standalone constructstatus2 fields · 3 citationsjingle · one word, two constructs

References

  1. Toubia, O., & Stephen, A. T. (2013). Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? Marketing Science, 32(3), 368-392. https://doi.org/10.1287/mksc.2013.0773

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