Construct · 1 fields · 1 citations

importance-performance analysis: a standalone construct

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Marketing

a two-by-two grid that plots attribute importance against performance to show where a service should concentrate or ease effort.

In marketing, importance-performance analysis refers to a two-by-two grid that plots attribute importance against performance to show where a service should concentrate or ease effort. This meaning comes from Martilla (1977) in Journal of Marketing.[1]

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Nearby constructs

attribute3 fields · 5 citationsjingle · one word, three constructs ease2 fields · 2 citationsjingle · one word, two constructs effort2 fields · 2 citationsjingle · one word, two constructs

References

Martilla, J. A., & James, J. C. (1977). Importance-Performance Analysis. Journal of Marketing, 41(1), 77-79. https://doi.org/10.1177/002224297704100112

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