Construct · 1 fields · 1 citations

impulse buying typology: a standalone construct

One name. One construct. A landmark on the map.

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impulse buyingtypology1 CONSTRUCTImpulse buying typologySTERN · RETAILING

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Retailing

a classification of unplanned purchases into pure, reminder, suggestion and planned impulse buying.

In retailing, impulse buying typology refers to a classification of unplanned purchases into pure, reminder, suggestion and planned impulse buying. This meaning comes from Stern (1962) in Journal of Marketing.[1]

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Nearby constructs

impulse buying4 fields · 6 citationsjingle · one label, three constructsimpulse3 fields · 3 citationsjingle · one word, three constructstypology4 fields · 4 citationsjingle · one word, four constructs

References

  1. Stern, H. (1962). The Significance of Impulse Buying Today. Journal of Marketing, 26(2), 59-62. https://doi.org/10.1177/002224296202600212

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