Construct · 1 fields · 1 citations

inactive publics: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Public relations

groups that are affected by an organization but have low knowledge and involvement, and are often overlooked in public relations planning.

In public relations, inactive publics refers to groups that are affected by an organization but have low knowledge and involvement, and are often overlooked in public relations planning. This meaning comes from Hallahan (2000) in Public Relations Review.[1]

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Nearby constructs

involvement6 fields · 10 citationsjingle · one name, six constructs knowledge6 fields · 12 citationsjingle · one name, six constructs

References

Hallahan, K. (2000). Inactive publics: the forgotten publics in public relations ∗. Public Relations Review, 26(4), 499-515. https://doi.org/10.1016/s0363-8111(00)00061-8

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