Construct · 1 fields · 1 citations

inconspicuous consumption: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

using subtle, insider-recognized signals of status that only those with cultural knowledge can read, instead of loud logos.

In consumer research, inconspicuous consumption refers to using subtle, insider-recognized signals of status that only those with cultural knowledge can read, instead of loud logos. This meaning comes from Berger (2010) in Journal of Consumer Research.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs knowledge6 fields · 12 citationsjingle · one name, six constructs status2 fields · 3 citationsjingle · one word, two constructs

References

Berger, J., & Ward, M. (2010). Subtle Signals of Inconspicuous Consumption. Journal of Consumer Research, 37(4), 555-569. https://doi.org/10.1086/655445

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