Construct · 1 fields · 1 citations

industrial source loyalty: a standalone construct

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Industrial marketing

a buying firm's tendency to keep purchasing from the same supplier, studied as a function of buyer, organizational and supplier factors.

In industrial marketing, industrial source loyalty refers to a buying firm's tendency to keep purchasing from the same supplier, studied as a function of buyer, organizational and supplier factors. This meaning comes from Wind (1970) in Journal of Marketing Research.[1]

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Nearby constructs

function5 fields · 6 citationsjingle · one word, five constructs loyalty6 fields · 10 citationsjingle · one name, six constructs source4 fields · 4 citationsjingle · one word, four constructs

References

Wind, Y. (1970). Industrial Source Loyalty. Journal of Marketing Research, 7(4), 450. https://doi.org/10.2307/3149637

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