Construct · 1 fields · 1 citations

inferences of manipulative intent: a standalone construct

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Consumer research

consumers' inferences that an advertiser is trying to persuade by inappropriate, unfair or manipulative means, which lower ad and brand evaluations.

In consumer research, inferences of manipulative intent refers to consumers' inferences that an advertiser is trying to persuade by inappropriate, unfair or manipulative means, which lower ad and brand evaluations. This meaning comes from Campbell (1995) in Journal of Consumer Psychology.[1]

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Nearby constructs

intent5 fields · 9 citationsjingle · one word, five constructs

References

Campbell, M. C. (1995). When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments. Journal of Consumer Psychology, 4(3), 225-254. https://doi.org/10.1207/s15327663jcp0403_02

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