Construct · 1 fields · 1 citations

influencer authenticity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Marketing

how influencers keep appearing genuine when brand partnerships threaten their self-presentation.

In marketing, influencer authenticity refers to how influencers keep appearing genuine when brand partnerships threaten their self-presentation. This meaning comes from Audrezet (2020) in Journal of Business Research.[1]

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Nearby constructs

authenticity5 fields · 5 citationsjingle · one word, five constructs business1 fields · 1 citationsanchor · a standalone construct

References

Audrezet, A., de Kerviler, G., & Guidry Moulard, J. (2020). Authenticity under threat: When social media influencers need to go beyond self-presentation. Journal of Business Research, 117, 557-569. https://doi.org/10.1016/j.jbusres.2018.07.008

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