Construct · 1 fields · 1 citations

influencer versus predictor role of critics: a standalone construct

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Marketing

the competing accounts that professional critics' reviews either shape audience demand or merely forecast it, tested with the timing of review effects on box office.

In marketing, influencer versus predictor role of critics refers to the competing accounts that professional critics' reviews either shape audience demand or merely forecast it, tested with the timing of review effects on box office. This meaning comes from Eliashberg (1997) in Journal of Marketing.[1]

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Nearby constructs

accounts1 fields · 1 citationsanchor · a standalone construct audience3 fields · 7 citationsjingle · one word, three constructs demand4 fields · 4 citationsjingle · one word, four constructs

References

Eliashberg, J., & Shugan, S. M. (1997). Film Critics: Influencers or Predictors? Journal of Marketing, 61(2), 68-78. https://doi.org/10.1177/002224299706100205

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