Construct · 1 fields · 1 citations

information goods bundling: a standalone construct

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Information systems

selling large bundles of zero marginal cost information goods for one price, shown to raise seller profit by making buyer valuations more predictable.

In information systems, information goods bundling refers to selling large bundles of zero marginal cost information goods for one price, shown to raise seller profit by making buyer valuations more predictable. This meaning comes from Bakos (1999) in Management Science.[1]

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Nearby constructs

bundling2 fields · 2 citationsjingle · one word, two constructs cost4 fields · 4 citationsjingle · one word, four constructs information4 fields · 5 citationsjingle · one word, four constructs

References

Bakos, Y., & Brynjolfsson, E. (1999). Bundling Information Goods: Pricing, Profits, and Efficiency. Management Science, 45(12), 1613-1630. https://doi.org/10.1287/mnsc.45.12.1613

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