Construct · 1 fields · 1 citations

ingredient branding: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Branding

featuring a branded component inside a host product to signal quality and strengthen the host brand.

In branding, ingredient branding refers to featuring a branded component inside a host product to signal quality and strengthen the host brand. This meaning comes from Desai (2002) in Journal of Marketing.[1]

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Nearby constructs

component3 fields · 5 citationsjingle · one word, three constructs host2 fields · 2 citationsjingle · one word, two constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Desai, K. K., & Keller, K. L. (2002). The Effects of Ingredient Branding Strategies on Host Brand Extendibility. Journal of Marketing, 66(1), 73-93. https://doi.org/10.1509/jmkg.66.1.73.18450

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