Construct · 1 fields · 1 citations

intercustomer social support: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
intercustomersocial support1 CONSTRUCTIntercustomer socialROSENBAUM · SERVICES MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Services marketing

emotional, informational or companionship support that customers receive from other customers in a service setting, which encourages loyalty and helping behaviors.

In services marketing, intercustomer social support refers to emotional, informational or companionship support that customers receive from other customers in a service setting, which encourages loyalty and helping behaviors. This meaning comes from Rosenbaum (2007) in Journal of Service Research.[1]

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Nearby constructs

loyalty6 fields · 10 citationsjingle · one name, six constructsservice1 fields · 1 citationsanchor · a standalone constructsupport3 fields · 4 citationsjingle · one word, three constructs

References

  1. Rosenbaum, M. S., & Massiah, C. A. (2007). When Customers Receive Support From Other Customers: Exploring the Influence of Intercustomer Social Support on Customer Voluntary Performance. Journal of Service Research, 9(3), 257-270. https://doi.org/10.1177/1094670506295851

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