Construct · 1 fields · 1 citations

interdependence asymmetry: a standalone construct

One name. One construct. A landmark on the map.

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Business-to-business marketing

an imbalance in how much each party in a channel relationship depends on the other, which raises conflict and lowers trust and commitment.

In business-to-business marketing, interdependence asymmetry refers to an imbalance in how much each party in a channel relationship depends on the other, which raises conflict and lowers trust and commitment. This meaning comes from Kumar (1995) in Journal of Marketing Research.[1]

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Nearby constructs

asymmetry4 fields · 5 citationsjingle · one word, four constructs channel4 fields · 4 citationsjingle · one word, four constructs commitment5 fields · 9 citationsjingle · one name, five constructs

References

Kumar, N., Scheer, L. K., & Steenkamp, J. E. M. (1995). The Effects of Perceived Interdependence on Dealer Attitudes. Journal of Marketing Research, 32(3), 348-356. https://doi.org/10.1177/002224379503200309

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