Construct · 1 fields · 1 citations

intracultural variation: a standalone construct

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International business

the spread of values within a country, which can differ between nations and weakens the use of national means as cultural measures.

In international business, intracultural variation refers to the spread of values within a country, which can differ between nations and weakens the use of national means as cultural measures. This meaning comes from Au (1999) in Journal of International Business Studies.[1]

Unit
Recovery means
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Nearby constructs

business1 fields · 1 citationsanchor · a standalone construct spread5 fields · 5 citationsjingle · one word, five constructs variation4 fields · 7 citationsjingle · one word, four constructs

References

Au, K. Y. (1999). Intra-cultural Variation: Evidence and Implications for International Business. Journal of International Business Studies, 30(4), 799-812. https://doi.org/10.1057/palgrave.jibs.8490840

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