Construct · 1 fields · 1 citations

juvenalian and horatian satire: a standalone construct

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Political communication

the distinction between bitter, contemptuous satire and gentler, playful satire, which audiences process and respond to differently.

In political communication, juvenalian and horatian satire refers to the distinction between bitter, contemptuous satire and gentler, playful satire, which audiences process and respond to differently. This meaning comes from Holbert (2011) in American Behavioral Scientist.[1]

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process3 fields · 3 citationsjingle · one word, three constructs

References

Holbert, R. L., Hmielowski, J., Jain, P., Lather, J., & Morey, A. (2011). Adding Nuance to the Study of Political Humor Effects: Experimental Research on Juvenalian Satire Versus Horatian Satire. American Behavioral Scientist, 55(3), 187-211. https://doi.org/10.1177/0002764210392156

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