Construct · 1 fields · 1 citations

kawaii: a standalone construct

One name. One construct. A landmark on the map.

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kawaii1 CONSTRUCTKawaii (Cultural)NITTONO · CULTURAL PSYCHOLOGY

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Cultural psychology

the Japanese notion of cuteness, shown to make viewers more careful and narrow their attention after seeing cute images.

In cultural psychology, kawaii refers to the Japanese notion of cuteness, shown to make viewers more careful and narrow their attention after seeing cute images. This meaning comes from Nittono (2012) in PLoS ONE.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructs

References

  1. Nittono, H., Fukushima, M., Yano, A., & Moriya, H. (2012). The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus. PLoS ONE, 7(9), e46362. https://doi.org/10.1371/journal.pone.0046362

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