Construct · 1 fields · 1 citations

key supplier status: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

a supplier's standing as a preferred, core vendor in a customer's eyes, gained by delivering differentiated value in the relationship.

In business-to-business marketing, key supplier status refers to a supplier's standing as a preferred, core vendor in a customer's eyes, gained by delivering differentiated value in the relationship. This meaning comes from Ulaga (2006) in Journal of Marketing.[1]

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Nearby constructs

standing3 fields · 3 citationsjingle · one word, three constructs status2 fields · 3 citationsjingle · one word, two constructs value6 fields · 12 citationsjingle · one name, six constructs

References

Ulaga, W., & Eggert, A. (2006). Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status. Journal of Marketing, 70(1), 119-136. https://doi.org/10.1509/jmkg.70.1.119.qxd

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