Construct · 1 fields · 1 citations

Kodak effect: a standalone construct

One name. One construct. A landmark on the map.

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Information systems

the spread of IT outsourcing driven by imitation of a visible early adopter's outsourcing decision, tested as internal versus external influence in diffusion.

In information systems, Kodak effect refers to the spread of IT outsourcing driven by imitation of a visible early adopter's outsourcing decision, tested as internal versus external influence in diffusion. This meaning comes from Loh (1992) in Information Systems Research.[1]

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Nearby constructs

diffusion6 fields · 12 citationsjingle · one name, six constructs imitation2 fields · 4 citationsjingle · one word, two constructs influence5 fields · 5 citationsjingle · one word, five constructs

References

Loh, L., & Venkatraman, N. (1992). Diffusion of Information Technology Outsourcing: Influence Sources and the Kodak Effect. Information Systems Research, 3(4), 334-358. https://doi.org/10.1287/isre.3.4.334

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