Construct · 1 fields · 1 citations

labor illusion: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

the finding that showing customers the work being done on their behalf raises perceived value even when it makes them wait longer.

In consumer research, labor illusion refers to the finding that showing customers the work being done on their behalf raises perceived value even when it makes them wait longer. This meaning comes from Buell (2011) in Management Science.[1]

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Nearby constructs

being3 fields · 3 citationsjingle · one word, three constructs labor4 fields · 4 citationsjingle · one word, four constructs perceived value4 names · 4 citationsjangle · one construct, many names

References

Buell, R. W., & Norton, M. I. (2011). The Labor Illusion: How Operational Transparency Increases Perceived Value. Management Science, 57(9), 1564-1579. https://doi.org/10.1287/mnsc.1110.1376

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