Construct · 1 fields · 1 citations

law of retail gravitation: a standalone construct

One name. One construct. A landmark on the map.

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law of retailgravitation1 CONSTRUCTLaw of retailCONVERSE · RETAILING

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Retailing

the model that two cities draw trade from an intermediate town in proportion to their populations and inversely to the square of distance, giving a trade-area breaking point.

In retailing, law of retail gravitation refers to the model that two cities draw trade from an intermediate town in proportion to their populations and inversely to the square of distance, giving a trade-area breaking point. This meaning comes from Converse (1949) in Journal of Marketing.[1]

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Nearby constructs

model3 fields · 3 citationsjingle · one word, three constructsproportion1 fields · 1 citationsanchor · a standalone constructsquare1 fields · 1 citationsanchor · a standalone construct

References

  1. Converse, P. D. (1949). New Laws of Retail Gravitation. Journal of Marketing, 14(3), 379-384. https://doi.org/10.1177/002224295001400303

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